content production

The Power of Visual Content Production: Why Images and Videos are Essential

In 2024, getting website traffic is as hard as it’s ever been. Case in point: each day, 7.5 million new blog posts get published on the internet.

How do you stand out in such an overcrowded market? We have three words for you: visual content production. The more images and videos you use to enrich your content, the easier it will be to attract new leads.

Not sure why images and videos are such a difference maker? Read on for a list of five common benefits of using visuals in content marketing!

High Comprehension

First things first: humans are visual creatures. When we see an image, we can immediately interpret the relationships between objects on it. This is part of the reason why we process images faster than text.

Why is this so important? Well, in this digital age, the average attention span is shorter than ever. If you want to catch your visitors’ attention, using online videos is one of the best ways to achieve that.

Relatability

Another thing that can make or break your business is the “relatability” factor. If people relate to your content, they’ll form a bond with your brand. And once they trust you, they’ll be more likely to buy from you.

Fortunately, images and videos are very relatable. This is why almost every marketing campaign uses visual ads. If your ad (set to a powerful music track) can move people, the ad’s content almost won’t matter.

Great Engagement Rate

One thing social media and high school have in common is that popularity does matter. Platforms decide how often to show your content based on the engagement it gets. This includes likes, comments, shares, and so on.

Now, what if we told you that social media videos get more engagement than any other content? TikTok is an obvious example. As a platform based around short-form videos, TikTok has a staggering 2.65% engagement rate.

Memorable Content

On top of standing out at first sight, visual content is easier to remember. Think back to using flashcards in grade school to learn new topics. That’s because we’re visual learners who retain information better with visual aids.

The same concept applies to content video creation. If your images have aesthetic and emotional appeal, people are more likely to remember them. And once they do, that information can stay with them for a long time.

Versatility

One big challenge marketers face is keeping their content fresh. This is where repurposing content comes in handy. This practice consists of taking elements of existing content and transforming them into a new format.

With images and videos, you can repurpose your content in any way you want. A blog post can become an infographic, a YouTube video, a SlideShare presentation, and so on. It all depends on what you need your content to do!

Video Content Production and You

As you can see, visuals make it far easier for people to digest content. Take advantage of this by using images and videos to enhance your content production!

At the Institute of Sounds, we can provide the perfect soundtrack for any video content you have! Contact us here to learn more about our team of seasoned musicians and sound designers.

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